Starting a business is an exciting but daunting task – the company’s growth lies on the entrepreneur’s shoulder. A founder should take care not only of the operations but also the promotion as the sales success heavily depends on that. If the product is innovative and can make a real breakthrough in the market, it doesn’t need a lot of ads and other activities, but just minor support to push it into the spotlight.
But promoting a kind of standard product is a different story because here the eternal questions arise: why should customers choose us? How do we stand out from the competition? How can we bring value to our customers? And here is where marketing steps in. But is it possible to reach significant growth rates with only promotion efforts? As the experience shows, it is! In this blog, we will discuss some valuable lessons from successful entrepreneurs navigating the startup marketing world.
Lesson 1. Know Your Target Audience
This is the first step to be taken. Before diving into marketing, it is crucial to identify the target audience. Successful entrepreneurs suggest conducting market research to determine the potential customers and their needs and preferences. As a result, they get the portraits of their buyer personas. A buyer persona is a fictional representation of your ideal customer based on research and data about your existing customers or target audience. Here are a few examples:
- “Savvy Samantha” – Samantha is a 32-year-old working professional who enjoys shopping for sustainable, eco-friendly products. She is health-conscious and active and values brands that prioritize environmental responsibility. She is willing to pay a premium for products that align with her values.
- “Budget-Conscious Ben” – Ben is a 25-year-old recent college graduate just starting his career. He is on a tight budget and is looking for affordable products that offer good value for money. He is tech-savvy and prefers to shop online, where he can compare prices and read reviews before purchasing.
- “Luxury Linda” – Linda is a 50-year-old high-end consumer who enjoys luxury products and experiences. She values quality and craftsmanship and is willing to pay top dollar for exclusive items that are not widely available. She enjoys shopping in high-end boutiques and expects personalized service and attention to detail.
This helps you create content relevant to your target audience, increasing conversion rates and a greater return on investment. And depending on your industry and potential clients, you may choose the right strategy for promoting your product. Let us look at some practical examples of the methods in the following lessons.
Lesson 2. Increase Your User Base With Referral Marketing
This strategy encourages existing customers to refer new customers to a business. It can be done through various incentives, such as discounts, free products, or exclusive access. By leveraging the power of word-of-mouth recommendations, referral marketing can be an effective way to acquire new customers at a low cost.
Example: Dropbox, an online storage company, famously grew its user base from 100,000 to 4 million in just 15 months by offering extra storage space to users who referred their friends to the service.
Glorium Marketing Advice: Consider how you can encourage your audience to share your offer. Make it as attractive as possible for people to recommend it to their friends who trust them
Lesson 3. Make Everyone Talk About Your Brand With Viral Marketing
Creating content or campaigns with the potential to spread like wildfire is one of marketing’s most sought-after aims. Viral marketing strategies attempt to do just that, aiming to generate an electrifying buzz around a brand in order to drive up awareness, engagement, and, ultimately, sales amongst consumers.
Example: Dollar Shave Club, a subscription-based razor company, went viral with a comedic YouTube video that showcased its affordable, high-quality razors. The video helped the company gain over 12,000 subscribers in the first 48 hours after it was posted.
Glorium Marketing Advice: To make your content truly captivating, you must put in hard work and dedication. With a little effort, the results can be outstanding!
Lesson 4. Build Trust in Your Brand With Influencer Marketing
Leveraging the power of influence is fast becoming a necessity for businesses looking to gain traction in today’s competitive landscape. Influencer marketing offers brands and products an effective way to take advantage of influential people on social media, such as celebrities or industry leaders, amplifying visibility while building trust with their target audience through credible third-party endorsements.
Example: Gymshark, a fitness clothing company, leveraged the power of social media influencers to grow its brand quickly. By partnering with fitness influencers on Instagram and YouTube, Gymshark grew from a startup to a $1.3 billion business in just eight years.
Glorium Marketing Advice: According to Morning Consult, 50% of millennials trust influencer product recommendations. So, use this powerful tool to deliver your message properly.
Lesson 5. Capture Attention With Compelling Content Marketing
The strategy involves creating and sharing valuable content to attract and engage a target audience. This content can take many forms, including blog posts, videos, infographics, and e-books. Content marketing aims to provide helpful information to potential customers, hoping to increase trust, loyalty, and sales.
Example: HubSpot, a marketing software company, has built its business on the back of content marketing. The company regularly creates and shares informative blog posts, videos, and other content to help educate its audience and drive traffic to its website. According to SimilarWeb, the site attracts up to 45 million visitors monthly.
Glorium Marketing Advice: Create value for your audience before the sale. By generating educational content, you help your potential customers and build your expert’s reputation.
Lesson 6. Build Your Professional Community With Event Marketing
As a marketing tool, event-based campaigns offer the potential to interact with customers on an experiential level. From consumer conferences and webinars to product launches and immersive events, hosting, sponsoring, or engaging in targeted initiatives can create meaningful connections that promote brand recognition as well as spark conversations about products among attendees for potentially high returns.
Example: Salesforce, a customer relationship management (CRM) software company, hosts an annual conference called Dreamforce that has become one of the largest tech conferences in the world. The event helps the company connect with its customers, showcase its products, and generate leads. The number of attendees from all over the world reaches 170,000 annually.
Glorium Marketing Advice. It’s no secret that conferences are among the most efficient networking tools. But with detailed preparation, you can build a community that will be looking forward to your events because only there can they find top-notch speakers, valuable insights, and potential partners.
One of the most critical elements to your business’s success is its marketing strategy. Regardless of introducing a new product or service, having an effective way to reach and engage with potential customers can make all the difference – allowing more people than ever access to what you have on offer. Make sure your company stands out from the crowd by partnering with a dedicated startup marketing agency that understands how best to amplify your voice within current market trends!