Healthcare SaaS Marketing Agency

Healthcare SaaS marketing aims to create a seamless customer journey that automates the entire process from first contact to purchase and even payment if feasible. This means providing customers with the right information on the website and showing it to the specific target audiences at the right time based on their readiness stage.

Unlike regular enterprise SaaS marketing, healthcare SaaS marketing targets tech-savvy entrepreneurs, healthcare startup founders, CEOs, and COOs with a healthcare background. It requires specific skills and knowledge in content creation and ad placement.

For PPC campaigns, the industry’s special needs must be taken into account. Some products may need additional checks and manual approvals from advertising platforms such as Google Ads to comply with rules and prevent advertising prohibited content. That’s why SEO is more effective for healthcare SaaS marketing.

Since most SaaS products use a subscription-based pricing model, your healthcare SaaS marketing agency needs to highlight the product’s ongoing value and benefits to encourage customers to renew. Therefore, building trust and maintaining long-term relationships are key elements of successful healthcare SaaS marketing strategies.

Several factors affect the cost of healthcare SaaS marketing services. These are the specific features and readiness level of your HealthTech product, whether you have a marketing strategy or not, how complex and extensive your marketing needs are, how big and competitive your target market is, how much customization and personalization you want, and how you want to work with us. We offer our healthcare SaaS marketing services on a monthly retainer basis.

If you are just starting your marketing journey, you can choose our Ignition package for $2000 per month per project. You can also check out our full range of pricing options or contact us directly to get a customized package that suits your budget and preferences.

The timeline for seeing results from the Glorium Healthcare SaaS Marketing Agency varies depending on factors such as your product’s niche, current development level, the state of your marketing efforts, industry complexity, the level of competition and market saturation, content quality and relevance you have now or want to build, Your past marketing history: how effective it was and how detailed the data is. Generally, it takes several months to a year to see significant improvements in your website traffic, lead generation, conversion rates, and revenue.

However, most of our clients notice the initial changes within two months after we initiate the project, regardless of whether they had engaged in prior marketing activities or not. Anyway, we work closely with you to set realistic expectations, establish measurable goals and metrics, and regularly track and analyze your progress.

Absolutely! Customer acquisition and retention rank among the primary objectives that our clients establish for the projects we undertake on their behalf. We deploy a range of strategies and tactics customized to their healthcare or medical solutions. To achieve customer acquisition, we direct our efforts toward attracting high-quality leads through optimized landing pages, compelling content, precisely targeted advertisements, and personalized email campaigns.

Regarding customer retention, our focus lies in enhancing the overall user experience, close collaboration with the product team, sharing expertise and industry insights, introducing incentives and loyalty initiatives, and leveraging data analytics to recognize and address customer requirements and pain points. However, it’s important to note that we refrain from making overambitious claims like achieving “10,000 users within the first month” when there’s no established strategy, insufficient market understanding, inadequate marketing preparations, and limited resources in place.

Healthcare SaaS marketing success can be measured in many ways. Some of the most important metrics are common to most SaaS products, not just healthcare ones. These include Monthly recurring revenue (MRR), Customer acquisition cost (CAC), Customer lifetime value (CLV), Conversion rate, Lead-To-Customer Rate, Freemium to paid conversion (12-month period), Net promoter score (NPS), Customer engagement and more.

Besides these metrics, you may also want to track some that are more specific to the healthcare SaaS niche. For example, if your app helps generate medical bills, you may want to track how many bills are created with your app. Or if your software is for doctors, you may want to track how many prescriptions they write using your software.