Lead Generation for a Call Center Software Startup
Our achievements:
- 400 solid opportunities during a year;
- $1.4M of LTV added into the sales pipeline during a year;
- Up to 60 inbound leads generated monthly;
- Top-5 in Google for most commercial keywords (in 6 months).
Introduction
The following case study outlines a lead generation project for a call center software startup that provides complex cloud solutions for medium and large-size companies’ contact centers and sales teams.
The project involved the development of a marketing strategy, a new website design, international SEO, content marketing, SMM, and PPC campaigns. The project’s key objectives were to increase brand recognition, generate leads, improve visibility in organic search, and establish a local presence in the US and several other countries.
Challenges
Solution
The project began with developing a marketing strategy that included a new website design and development, US SEO first and a few other countries later, PPC campaigns, social media marketing, and content marketing. The website was designed to be user-friendly and visually appealing, with clear calls to action and informative content. The global SEO strategy included keyword research and optimization for various countries, languages, and cultures. The PPC campaigns targeted specific keywords and audiences in different countries, which helped to increase brand recognition and generate leads.
The social media marketing strategy involved creating and sharing engaging content on various social media platforms, including LinkedIn, Twitter, and Facebook. The content marketing strategy included blog posts, whitepapers, and infographics that provided valuable insights and information to the target audience.
Results
Our efforts paid off in a big way, as our client’s online presence grew from virtually nonexistent to an average of 50 brand requests per month. Furthermore, we were able to set up a lead generation system that resulted in an average of 30 leads per month, a significant increase from the previous average of 5.
The lead generation project was a success, with the following achievements:
Recognition: The company’s competition rate strengthened in front of world leaders such as Talkdesk, Zendesk, and others. The brand was launched in several countries around the world, including Germany, Spain, Brazil, Portugal, and others.
Lead Generation: The website generated up to 20 leads per week from organic traffic alone. The PPC campaigns also generated leads from targeted audiences in different countries.
Visibility: 50% of the keywords from the semantic core were in the organic Google TOP-10 in six months after the new website launch. This helped to increase the company’s visibility in organic search and attract more leads.
Local Presence: The company established 10 localized websites in different countries and one for a specific service. This helped to establish a local presence in various countries and improve brand recognition.
The lead generation project was a success. The company achieved its objectives of increasing brand recognition, generating leads, improving visibility with search engine marketing, and establishing a local presence in various countries.
The marketing strategy, which included a new website design, international SEO, PPC campaigns, social media marketing, and content marketing, helped to achieve these results. The company established itself as a player in the highly competitive market and generated leads from organic traffic, reducing acquisition costs.
