In a startup digital marketing toolkit, B2B email marketing is like the Swiss Army knife. It is all about zipping nifty, tailored emails over to other businesses, whether it is for wooing new clients, keeping existing ones happy, or gently nudging those who might have forgotten you exist.
The golden rule? Permission. People choose to hear from you – it’s like getting RSVPs to a party you haven’t even planned yet! This ensures your emails become inbox superstars and keeps you on the good side of marketing etiquette. These automated, personalized email sequences are called drip marketing.